Tumblr just launched live video in the smartest way possible

Napier LopezApps, Insider

Right on cue after yesterday’s ‘rumors,’ Tumblr is launching live video. The surprising bit is how it all actually works. Instead of wasting time and money on its own live-streaming technology, Tumblr is simply integrating existing live video solutions. To start, the platform is launching support via YouTube, YouNow, Kanvas and Upclose. It’s the smartest thing Tumblr could have done. Frankly, there are already too many streaming platforms to keep track of. While big players like Facebook, Periscope, and Twitch are obviously missing, Tumblr’s current set of partners gives users plenty of options to choose from, and strikes smart balance between ubiquity (YouTube) and…

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Source: The Next Web